As I am sitting here attempting to
study, I am hit with the sudden urge to look up something to distract me. Procrastination
should become my new middle name. It was
at that point that I remember this funny commercial I saw yesterday while
watching the National Championship game.
I am not of a sports gal so I paid just as much attention to the game as
I did the commercials. This particular commercial was funny and memorable so I decided
to share it with the rest of the class. I
went to look it up on Youtube, and laughed just as much as I did the first time
I saw it. This brief enjoyment caused me
to then watch several other commercials by the same company…. best distraction
EVER.
These commercials are chuckle worthy
because they put babies in typically adult situations doing adult things. The
babies are shown flying back from a bachelor party, buying stock, and participating
in a wedding. Not only are these kids
adorable, but they provide a cognitive shift between our typical ideas of what
babies should be doing. The first
cognitive shift occurs when the babies start to talk, in fully developed
voices, with coherent and sophisticated sentences. These babies are dressed in typical clothes
for their age and are even seen in cribs and high chairs during the scenes;
however, when they open their mouths, you would have expected a full grown man
to be standing there instead of the innocent looking child. The second cognitive shift appears in the various
mature situations the babies are involved in, as stated above. These adult
situations sometimes use fellow babies as the other characters and other times
use adults. Part of the humor is based
on the fact that no one else in the scene seems to be bothered by the fact that
the baby is talking. The other
characters walk undisturbed and even talk back to the young children in a
nonchalant way. In addition, the babies offer some pretty
clever and cute one liners. The scripts
for these commercials are funny all by themselves, without use of unusual characters. In all, when you put together cute babies,
adult situations, and funny lines, you create an enjoyable commercial experience.
While I may not know what exactly Etrade does, name recognition has been
installed within my brain.
Now back to study……..
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